They almost always ended with one classic line: “They’re Yabba-Dabba-Delicious!” These commercials included Fred’s famous line, “Barney, my Pebbles!” Barney would often quip something like, “Hate to eat and run” as he took off with the bowl. Barney could not contain his enthusiasm, and would blow his own cover, prompting Fred to chase after Barney to get his cereal back. Barney’s plots usually worked – for a minute or two. In an attempt to get his hands on Fred’s cereal, Barney would come up with elaborate diversions, often donning disguises, to distract Fred.
CINNAMON TOAST CRUNCH SHOT FRUITY PEBBLES TV
In the 1970s, the advertising approach changed to be more like the TV show, with animated Fred and Barney playing out a familiar theme.įred would be happily enjoying a bowl of Fruity Pebbles, while Barney stood by, wishing he had a bowl of the cereal, too. They even seemed like little cartoon shows of their own, though in the beginning, the animated Fred and Barney interacted with live children, most often around a kitchen table. Television advertisingįans of “The Flintstones” certainly found commercials for Fruity Pebbles familiar. Once those flavors were tested, tried and set, Fruity Pebbles and Cocoa Pebbles were released, and two iconic brands were born. With both varieties of Pebbles, the goal was to develop flavors that would be appealing to fans of the famous prehistoric cartoon that graced all of the marketing and advertising materials. READ MORE: 70s Candy - History and Fun Facts Cocoa Pebbles were created at the same time with a simpler approach: All chocolate all the time. For Fruity Pebbles, the bright colors and citrus and berry flavors set the cereal apart.
The flavor and color profiles were the big difference. Post used the same expander process and the same factories to make the new cereals.
While associating Fruity Pebbles with “ The Flintstones” was a big marketing change from the existing Sugar Rice Krinkles cereal, the process for creating the product was similar. Before the cereals were released, Post’s creative team came up with Pebbles, a connection to “The Flintstone’s” via Fred and Wilma’s daughter Pebbles. “Flint” was for Fred Flintstone, and “Rubble” was named for Barney. The first working names for Fruity Pebbles and Cocoa Pebbles were Flint Chips and Rubble Stones. Executives knew they wanted a direct tie to “The Flintstones,” but they didn’t hit on Pebbles right away. When the cereal was in development, the plan was to create a texture similar to an existing product called Sugar Rice Krinkles, a breakfast cereal with a mediocre performance. Fruity Pebbles remains a top-seller in the Post cereal lineup. Much to the surprise of some doubters at the Post company, the cereal was a success in the market, and by 1971 it was being sold nationwide. Fruity Pebbles got a limited West Coast release in 1969. The Post cereal company set out to develop a product based on the characters in the Hanna-Barbera cartoon, specifically Fred Flintstone and his best friend Barney Rubble. “The Flintstones” connection to Fruity Pebbles and Cocoa Pebbles started before the cereals were created.
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